Logo TrademarkLogo Trademark in AustraliaNavigating Trademark Registration: Protecting Your Logo in Australia

In Australia’s busy markets, your logo is more than just a picture; it’s the core of your brand, making you stand out from the rest. It’s essential to legally safeguard this unique identity by trademarking your logo. Let’s walk through the steps to do this, ensuring your brand stays one-of-a-kind.

Here at our Logo Design Agency in Australia, with over 12 years of experience in creating logos, we know how important your logo is to your business. We’re here to guide you on how to protect this vital part of your brand in Australia. Follow our expert advice to navigate the trademarking process easily.

Why You Should Protect Your Logo with a Trademark

  • Legal Safety: When you trademark your logo, you get the special right to use it for your products or services. This means the law supports you to stop anyone else from using a similar logo.
  • Your Logo’s Story: Your logo shares the story of your brand. By trademarking it, you make sure people link your logo with the high-quality products or services you offer.
  • Staying Ahead: In a busy market, having a trademarked logo helps you stand out. It shows customers and other businesses that you really care about your brand.

What You Need to Do to Get Your Logo Trademarked in Australia

Before you start the process, make sure your logo ticks these important boxes:

  • Distinctiveness: Your logo needs to be different, making your products or services stand out from the rest.
  • Non-deceptiveness: Your logo shouldn’t trick people into thinking your products or services are something they’re not.
  • Availability: Your logo must not look too much like anyone else’s. Making sure your logo is one-of-a-kind is key.

Step-by-Step Guide to Trademarking Your Logo

1. Research Your Design

  • Check for Similar Logos: Use the ATMOSS search tool on the IP Australia website. It helps you find out if someone already has a trademark that looks like your logo. This is important because your logo needs to be different to get trademarked.
  • Why This Step Matters: If your logo looks too much like someone else’s, you might not be able to trademark it. Checking first saves you time and effort.

Securing Your Brand A Guide to Australian Logo Trademarking

Image Credit: www.ipaustralia.gov.au

2. Understand the Application Process

  • Choosing How to Apply: You can apply online or with a paper form. Online is quicker and costs less money, but if you like doing things the old-fashioned way, paper forms are still an option.
  • Application Fees: The cost depends on what your logo will be used for. Different products or services fall into different classes, and each class has a fee. Knowing this helps you budget for the cost.

3. Prepare Your Application

  • Describe Your Logo Carefully: When you fill out the application, you need to describe your logo in detail. Mention all the colors, shapes, and words in it. This helps protect your logo better.
  • Choose Your Classes Wisely: Think about all the different products or services your logo will represent. There are many classes, and picking the right ones means your logo is protected for the right things.

4. Submit Your Application

  • How to Submit: The easiest way is to go online to IP Australia’s website and upload your application. This method is straightforward and helps speed up the process.
  • Make Sure Everything Is Correct: Before you submit, check that all the information about your logo and your business is accurate. Mistakes can slow things down.

5. Examination and Acceptance

  • What Happens Next: After you submit your application, it will be checked (or “examined”) to make sure it follows all the rules for trademarks.
  • If There Are Problems: Sometimes, IP Australia might have questions or issues with your application. If this happens, you’ll need to answer their questions or fix the problems.
  • Getting Your Trademark: If everything is okay, your logo will be shown in a public journal for a little while. This is to see if anyone objects to your trademark. If there are no problems, congratulations! Your logo is now trademarked.

After Your Logo Is Trademarked

Big congrats to you ! After your logo gets its trademark registration, you can start using the ® symbol right next to it. This symbol tells everyone that your logo is officially protected by trademark laws in Australia. It’s like having a shield around your logo that keeps it safe.

Remember, this special protection doesn’t last forever. It’s good for ten years starting from the day you filed your application. But here’s the good news: you can keep renewing it over and over again, every ten years. Each time you renew, there will be a fee, but it’s worth it to keep your logo protected.

This means you can have peace of mind knowing your logo is safe, and you can focus on growing your business. Just mark your calendar for the renewal dates so you don’t forget to keep your trademark active. It’s a simple step that keeps your brand identity secure for as long as you’re in business.

After Your Logo Is Trademarked Maintaining Your Trademark in Australia

Common Pitfalls to Avoid

Watch Out for Copying

  • Be Thorough: Ensure your logo doesn’t look too much like others that have been trademarked. Accidentally making a logo similar to someone else’s could get you into legal problems.

Pick the Right Category

  • Choose Wisely: It’s really important to select the right category for your products or services. If you choose incorrectly, your logo might not be protected in situations where you need it.

Additional Points to Consider

Forgetting to Renew

  • Mark Your Calendar: Trademarks in Australia are protected for ten years at a time. If you forget to renew your trademark, you could lose the protection for your logo.

Ignoring Legal Advice

  • Seek Expert Help: Trademark law can be complicated. Getting advice from a trademark attorney or a legal expert can save you from many headaches down the road.

Not Monitoring Your Trademark

  • Keep an Eye Out: After your logo is trademarked, it’s important to watch for others who might use a similar logo. If you find someone using a logo too close to yours, you might need to take action to protect your trademark.

Overlooking International Protection

  • Think Global: If you plan to do business outside Australia, consider protecting your logo in those countries too. A trademark in Australia doesn’t protect your logo in other countries.

Neglecting the Use of Your Trademark

  • Use It or Lose It: Regularly use your trademark in the way it’s registered. If you don’t, it could be challenged and potentially cancelled for non-use.


Getting your logo trademarked in Australia is key to keeping your brand’s image safe and making sure it lasts long in the market. Though it might look tough at first, by following the right steps, you can make sure your logo keeps its special spot in the business world. Don’t risk your brand’s main symbol—get your logo trademarked now and shine with confidence.

Remember, your logo isn’t just a picture; it’s a sign of your brand’s quality, fame, and character. Getting it trademarked isn’t just about following the law; it’s a smart move for your brand.

Lift your brand higher with our expert logo designs in Australia to make sure your unique sign is unmatched. Get in touch with us now.


1. How do I check if my logo can be trademarked?

Use the ATMOSS search tool on the IP Australia website to see if your logo or a similar one is already trademarked. This helps make sure your logo is unique.

2. What does choosing the right class mean?

Products and services are divided into different classes. You need to choose the classes that match what your business offers. Picking the right ones is important to protect your logo correctly.

3. How long does trademark protection last?

Your trademark protection lasts for ten years from the date you apply. You can renew it every ten years to keep your logo protected.

4. What happens if I don’t renew my trademark?

If you forget to renew, your trademark protection ends, and your logo is no longer protected under trademark law. This means others might use it.

5. Can I trademark my logo by myself, or do I need a lawyer?

You can apply to trademark your logo by yourself through the IP Australia website. However, getting advice from a trademark lawyer can help, especially if your case is complicated.

6. What should I do if someone else uses my trademarked logo?

If you find someone using your trademarked logo, you might need to take legal action. Speaking to a lawyer can help you understand your options.

7. Does my Australian trademark protect my logo in other countries?

No, your Australian trademark only protects your logo in Australia. If you want protection in other countries, you’ll need to apply for trademarks in those countries too.

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